Alice Reissová, Marta Žambochová, Markéta Vlčková
Medailon autorů:
Dr. Alice Reissová completed a single-subject course in psychology at the Faculty of Arts, Charles University in Prague. She presently works as an assistant professor at the Department of Social Work of the Faculty of Social and Economic Studies, Jan Evangelista Purkyně University in Ústí nad Labem and is engaged in issues of psychology of work and management of non-profit organisations.
Dr. Marta Žambochová studied at the Faculty of Mathematics and Physics, Charles University in Prague. She currently works as an assistant professor at the Department of Mathematics and Informatics of the Faculty of Social and Economic Studies, Jan Evangelista Purkyně University in Ústí nad Labem.
Markéta Vlčková is a student doing her postgraduate studies at the Faculty of Social and Economic Studies, Jan Evangelista Purkyně University in Ústí nad Labem. She worked for an important non-profit organisation on a long-term basis during her studies, and fundraising is an issue she also deals with in her thesis.
Anotace:
OBJECTIVES: The submitted paper focuses on fundraising as one of the funding options for non-profit organisations and aims to explore whether there are any local differences in the willingness of individual donors to give donations, which donor methods they prefer and what the socio-demographic characteristics of a typical donor are. THEORETICAL BASE: The theoretical base is defined by the current state of knowledge based on the study of professional literature and the results of research conducted in studied disciplines. METHODS: The paper presents the results obtained from the original quantitative research strategy that used structured interviews. OUTCOMES: Research has shown that there are local differences in the willingness of individual donors to donate funds and also has brought a number of findings concerning the socio-demographic characteristics of potential donors. It has been shown that the willingness to donate money is related to the income and education of the donor, but it does not depend on the gender and religion of the donor. SOCIAL WORK IMPLICATIONS: The findings contribute to the overall knowledge in the area of funding of activities implemented by non-profit organisations. Based on the results of this study, a number of frequent errors can be avoided in preparing an individual fundraising plan.
Klíčová slova:
fundraising, individual fundraising, philanthropy, determinants of donations
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